One of the Reasons Given for the Failure of the Hypermarket

Multiple Choice

One of the reasons given for the failure of the hypermarket concept in North America is an inability to locate the stores at the most visible and accessible sites. All the best locations were already occupied by Walmart, category killers, and other retail outlets. In terms of the retailing mix, hypermarkets had a problem with their:

A) store location
B) price
C) discounts and allowances
D) communications