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Consumers Are No Longer Content with Affordable, High-Quality Purchases; They

Question 38

Multiple Choice

Consumers are no longer content with affordable, high-quality purchases; they want offerings that reflect their self-image-who they are or who they aspire to be. The growth of produced, sometimes contrived experiences, however, has led consumers to search for__________ offerings.


A) affordable
B) authentic
C) entertaining
D) memorable

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