A Patient Must Be in a Hospital to "Buy" an Appendectomy

Multiple Choice

A patient must be in a hospital to "buy" an appendectomy, and a guest must be in a hotel to "buy" an accommodation. To make the product/service component of the marketing mix available to the consumer, the service provider must manage demand. What is this called?

A) capacity management
B) customized service
C) timing
D) allocation of resources