Multiple Choice
When Apple launches a new iPhone version, the non-subsidized price (as in the price if you buy direct, without a three-year contract) , is often $799 or $899, while older versions decrease in price. This initial high price is referred to as:
A) ROI pricing
B) skimming pricing
C) cost-plus pricing
D) market-oriented pricing
Correct Answer:
Verified
Correct Answer:
Verified
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