A Company Follows a Skimming Strategy as Part of Introducing

Multiple Choice

A company follows a skimming strategy as part of introducing a new product to:

A) capitalize on the price sensitivity of early buyers and to postpone breakeven.
B) help recover costs of development and to capitalize on the price insensitivity of early buyers.
C) discourage competitors and build unit volume.
D) move the product into the maturity stage once primary demand has been created.