The Life Cycle of a Product Depends on Sales to Customers

Multiple Choice

The life cycle of a product depends on sales to customers. The shapes of life-cycle curves indicate that most sales occur after the product has been on the market for some time. The concept that some people are attracted to a product early while others buy it only after they see their friends with the product is called the:

A) categories of adopters.
B) dissociation of sensibility.
C) diffusion of innovation.
D) timed profiling.