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    A New Cellphone Service Provider Enters the Canadian Market Place
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A New Cellphone Service Provider Enters the Canadian Market Place

Question 180

Question 180

Multiple Choice

A new cellphone service provider enters the Canadian market place with "Unlimited Everything" (text, data, voice, long distance) at $10 a month plans. This pricing strategy is referred to as:


A) market-oriented pricing.
B) penetration pricing.
C) cost-plus pricing.
D) ROI pricing.

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