Figure 11-4 -In Figure 11-4, "A" Represents the Final, and Most Difficult

Multiple Choice

Figure 11-4

-In Figure 11-4, "A" represents the final, and most difficult, step-to create a consumer-brand connection evident in an intense, active loyalty relationship between consumers and the brand or a __________.

A) consumer-brand resonance
B) customer loyalty bond
C) emotionally evoked response
D) consumer-brand partnership