With Diffusion of Innovation

Multiple Choice

With diffusion of innovation:

A) one new product will produce ancillary product invention (e.g., video cassettes created a market for cassette holders) .
B) product changes by one competitor lead to similar product changes by another competitor.
C) once a product enters the market, very similar products will enter within a very short period of time.
D) not all consumers accept a new product at the same time because adoption of a product spreads slowly throughout the population.