Finding New Uses for an Existing Product Has Been a Major

Multiple Choice

Finding new uses for an existing product has been a major strategy in extending the life of Arm & Hammer Baking Soda. The product (unchanged from its original formula) is now being promoted as a dentifrice; a deodorizer for cat litter, carpeting, and refrigerators; and a fire extinguisher. Arm & Hammer is:

A) creating new use situations through a market modification strategy.
B) finding new users through a product modification strategy.
C) modifying the product characteristics.
D) increasing use by existing customers through a product modification strategy.