Introduced by Procter & Gamble in 1928, and Used by Such

Multiple Choice

Introduced by Procter & Gamble in 1928, and used by such consumer goods firms as General Foods and Frito-Lay and by industrial firms such as Intel and Hewlett-Packard, the product manager manages the marketing efforts for:

A) those aspects of products or brands that require close fiscal scrutiny.
B) diverse assortment of varied products or brands.
C) a close-knit family of products or brands.
D) all of the corporation's products or brands.