Pepsi Manufacturers a Number of Different Brands, Such as Fritos-Lay

Multiple Choice

Pepsi manufacturers a number of different brands, such as Fritos-Lay. Fritos-Lay recently unveiled their 2014 line of chip products, which, instead of being 500gram
Bags, were now 450gram bags with 'enhanced flavor,' although no consumer could tell the difference with enhanced flavor. The new 450gram bags sold at the same price as the original 500gram bags. This is an example of:

A) Downsizing
B) Trading up
C) Bottom-up marketing
D) Top-down marketing