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DiGiorno Rising Crust Pizza Has Been Available in the Freezer

Question 91

Multiple Choice

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _________ and should attract new buyers.


A) product modification
B) a market-product strategy
C) market modification
D) diversification

Correct Answer:

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