Multiple Choice
When Rose went shopping for a new purse, she thought she had found a real value-a Gucci purse for about 50% of what she was planning to pay. When she looked more closely, she noticed that although the purse was identical to a Gucci it was not manufactured by Gucci. This was probably an example of:
A) licensing.
B) "me-too" marketing.
C) product counterfeiting.
D) brand imitation.
Correct Answer:
Verified
Correct Answer:
Verified
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