By Purchasing the Latest Apple Product, Die-Hard Apple Enthusiasts Add

Multiple Choice

By purchasing the latest Apple product, die-hard Apple enthusiasts add value to the brand. For example, this is accomplished by queuing up for several days to be the first in line and demonstrating to passersby how important the new product is. This is referred to as Apple's:

A) brand collateral
B) brand equity
C) brand value
D) branding strategy