Multiple Choice
When consumers consider all types of household cleaners, they are considering the ________ of household cleaners. When consumers limit their choice of household Cleaners to only those that come in spray bottles, they are considering a________ of household cleaners.
A) product group; product mix
B) product class; product line
C) product class; product form
D) product class; product brand
Correct Answer:

Verified
Correct Answer:
Verified
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