Figure 11-4 -In Figure 11-4, "F" Represents the First Step in the First

Multiple Choice

Figure 11-4

-In Figure 11-4, "F" represents the first step in the sequential building process of brand equity which would be to _.

A) create a consumer-brand connection
B) reward loyal customer behaviour
C) establish a brand's meaning in the minds of consumers
D) develop positive brand awareness