Multiproduct Branding Is

Multiple Choice

Multiproduct branding is:

A) a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer, also called private labelling or reseller branding.
B) a strategy where products are given no identifying names other than a description of their contents.
C) a branding strategy in which a company uses one name for all of its products.
D) a statement indicating the liability of the manufacturer for product deficiencies.