Multiple Choice
An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the need of this potentially large market. As a result moisturizing creams like Oil of Olay are now positioned as "age-defying" creams. This is an example of which of the four factors that may trigger a repositioning action?
A) reacting to a competitor's position
B) changing the value offered
C) reaching a new market
D) catching a rising trend
Correct Answer:
Verified
Correct Answer:
Verified
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