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    Exam 10: Developing New Products and Services
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    The Main Result of Poor Product Protocol, or Product Definition
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The Main Result of Poor Product Protocol, or Product Definition

Question 24

Question 24

Multiple Choice

The main result of poor product protocol, or product definition, is:


A) human resource challenges
B) poor consumer response
C) ineffective marketing plans
D) wasted dollars for R&D

Correct Answer:

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