Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. FedEx Office offering high-speed Internet access at its locations for its customers would be an example of:

A) supplementary-service innovations
B) service-line extensions
C) major service innovations
D) process-line extensions