Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A Canadian university or college offering a totally online MBA program where you never have to visit the
Campus to complete your degree would be example of:

A) process-line extensions
B) style changes
C) major service innovations
D) major process innovations