Which of the Following Statements About the Screening and Evaluation

Multiple Choice

Which of the following statements about the screening and evaluation stage of the new-product process is true?

A) New-product ideas are eliminated during the business analysis stage.
B) A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test.
C) The external approach decides whether the new-product idea is technically feasible.
D) Concept testing is part of the internal approach.