Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A hospital that adds valet parking when you visit a family member who is being treated there would be an
Example of:

A) process-line extensions
B) service-line extensions
C) major service innovations
D) supplementary-service innovations