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    Marketing Study Set 17
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    Exam 10: Developing New Products and Services
  5. Question
    Developing a Pool of Concepts as Candidates for New Products
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Developing a Pool of Concepts as Candidates for New Products

Question 8

Question 8

Multiple Choice

Developing a pool of concepts as candidates for new products is an example of:


A) new-product mix.
B) proactive production strategy.
C) product development.
D) idea generation.

Correct Answer:

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