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When It Comes to Developing New Services Over New Products

Question 176

Multiple Choice

When it comes to developing new services over new products there are some significant differences. All of the following represent the differences except:


A) the service delivery staff is part of the customer experience.
B) local decentralized production of the service is required.
C) the new-service development process is often difficult for the customer to observe.
D) focus on the competition, not on consumers.

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