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If You Watched Much Television, You Have Seen the Ads

Question 15

Multiple Choice

If you watched much television, you have seen the ads that show a controlled crash of a car containing crash dummies and the resultant vehicular damage. In the new-product process, this test would occur during the ___________stage.


A) screening and evaluation
B) development
C) idea generation
D) market testing

Correct Answer:

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