The Risk and Uncertainty of the Commercialization Stage of New-Product

Multiple Choice

The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:

A) buyers who can't understand the benefits of the new product.
B) market testing ensures that commercialization will be successful.
C) high-quality prototypes that can't be replicated on mass-production lines.
D) costs that go far beyond original budgets.