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    Marketing Study Set 17
  4. Exam
    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
  5. Question
    The Activity for Creating, Communicating, Delivering, and Exchanging Offerings That
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The Activity for Creating, Communicating, Delivering, and Exchanging Offerings That

Question 18

Question 18

Multiple Choice

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large is referred to as ________.


A) Selling
B) Advertising
C) Planning
D) Marketing

Correct Answer:

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