Pete's Frootique (Independent Grocer in Halifax)has a Piano Player in the Store

Multiple Choice

Pete's Frootique (independent grocer in Halifax) has a piano player in the store, complimentary boxes of raisins, and even individual fresh-cut sunflowers. Because they want customers to have an enjoyable shopping experience, they are said to be engaged in:

A) customer relationship management.
B) market relationship management.
C) customer experience management.
D) customer loyalty management.