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A Marketing Student Would Like to Buy a Quad-Bike, but He

Question 96

Multiple Choice

A marketing student would like to buy a quad-bike, but he cannot afford one. Which of the following reasons explain why marketing fails to occur here?


A) an ability on the part of one party to satisfy the other
B) a desire on the part of each to satisfy the other
C) two or more parties with unsatisfied needs
D) no assessments of consumer wants and needs

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