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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    The View That an Organization Should Discover and Satisfy the Needs
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The View That an Organization Should Discover and Satisfy the Needs

Question 92

Question 92

Multiple Choice

The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as


A) Customer relationship management
B) Macromarketing
C) Ethics
D) The societal marketing concept

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