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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    The Cluster of Benefits That an Organization Promises Customers to Satisfy
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The Cluster of Benefits That an Organization Promises Customers to Satisfy

Question 56

Question 56

Multiple Choice

The cluster of benefits that an organization promises customers to satisfy their needs is called:


A) customer promises.
B) customer satisfaction benefits.
C) customer value proposition.
D) customer value clusters.

Correct Answer:

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