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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    Ethics Serve As
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Ethics Serve As

Question 59

Question 59

Multiple Choice

Ethics serve as:


A) guidelines on understanding how potential customers buy.
B) guidelines on how to act correctly and justly.
C) tools for improving ROI.
D) guidelines on how to allocate resources.

Correct Answer:

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