Thirkell Farms Gourmet Ice Cream Enhancer Is the Brand Name

Multiple Choice

Thirkell Farms Gourmet Ice Cream Enhancer is the brand name for a mix designed for use in ice cream machines. The mixes are sold in 500 gram vacu-packs for $5.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and through ice cream machine demonstrations the company's founder gives to groups in the area of Kingston where he lives. This is a description of the company's:

A) market segmentation strategy.
B) marketing mix.
C) action plan.
D) mission statement.