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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    A Plan That Integrates the Elements of the Marketing Mix
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A Plan That Integrates the Elements of the Marketing Mix

Question 131

Question 131

Multiple Choice

A plan that integrates the elements of the marketing mix to provide goods, services, or ideas to the consumer and prospective buyers is referred to as:


A) macromarketing program
B) micromarketing program
C) marketing program
D) marketing strategy

Correct Answer:

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