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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
  5. Question
    How an Individual Organization Directs Its Marketing Activities and Allocates
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How an Individual Organization Directs Its Marketing Activities and Allocates

Question 64

Question 64

Multiple Choice

How an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as:


A) macromarketing.
B) market restructuring.
C) cultural marketing.
D) micromarketing.

Correct Answer:

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