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A Car Manufacturer Launches a 2014 Version of Their Newest

Question 142

Multiple Choice

A car manufacturer launches a 2014 version of their newest vehicle and has internally stated that each car will have a profit margin of 25%. Manufacturing and marketing need to know this number so they can plan accordingly. The stated profit margin of 25% is an example of a(n) :


A) pricing objectives.
B) a pricing plan.
C) a business mission.
D) pricing constraints.

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