Consumers Buy Candy Bars, Snacks, and Soda Pop from Vending

Multiple Choice

Consumers buy candy bars, snacks, and soda pop from vending machines. Traditionally, the price of each of these products is about 60 cents. If a marketer charges a significantly higher price for such products dispensed by vending machines, sales are likely to decline. In order to avoid such declines in sales, marketers tend to be very consistent in the price charged for vending machine products. This is an example of marketers employing a __________ strategy.

A) skimming pricing
B) below-market pricing
C) penetration pricing
D) customary pricing