An Analysis of a Prospective Product Shows It Is Expected

Multiple Choice

An analysis of a prospective product shows it is expected to grow by at least 10 percent each year over the next 5 years, and then enter the maturity phase of its product life cycle. This type of analysis would provide useful information in which stage of the price-setting process?

A) selecting an appropriate (approximate) price lining strategy
B) estimating demand and revenue
C) determining cost, volume, and profit relationships
D) identifying pricing constraints and objectives