A New Startup Wants to Gain as Many Users as Possible

Multiple Choice

A new startup wants to gain as many users as possible to eventually pay for their service, once they understand the product's value to them. Their first pricing strategy should be one of ________ pricing and then switch to _________to further amass market share.

A) penetration/skimming
B) freemium/penetration
C) penetration/freemium
D) freemium/skimming