When Microwave Ovens Were in the Introduction Stage of the Product

Multiple Choice

When microwave ovens were in the introduction stage of the product life cycle, some consumers were willing to pay exorbitant prices for the innovative ovens. Taking advantage of this strong consumer desire, marketers set the price for microwave ovens at the highest initial price that customers with a very strong desire for the product were willing to pay. Marketers of microwave ovens were using a ___________pricing strategy.

A) prestige
B) skimming
C) penetration
D) price lining