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After Asking People About Their "Desired Scent Experience," Procter

Question 31

Short Answer

After asking people about their "desired scent experience," Procter & Gamble developed Febreze Scentstories, a product that gives off 5 different scents every 30-minutes. They did this after using what approach to data gathering?
Video mining
Observation
Experimentation
Focus groups
Surveys

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