Short Answer
Dinasonic manufactures and markets consumer kitchen products. The company is preparing to introduce its products to international markets. The company's director of marketing wants the company to adapt its marketing approach to the various markets in different countries that the company is looking to enter. He needs to defend the proposal for his recommended marketing strategy to the rest of the executive team.
The director of marketing argues that Dinasonic's products will need to be adapted to local markets to fit the standard of living in other countries. Which of the following, if true, would strengthen this position?
Dinasonic plans to enter only markets in advanced economies.
Dinasonic has some of the best marketing talent in the industry.
Dinasonic's manufacturing processes are very cost-effective.
None of Dinasonic's major competitors will be entering the same markets Dinasonic will.
Many consumers in developing economies would not be able to afford Dinasonic's products.
Correct Answer:

Verified
Many consumers in de...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q7: Describe the two major classes of industrial
Q22: Sherrie wants to complete a research project;
Q23: The most important element of the marketing
Q26: Value is determined by comparing a product's
Q28: The product mix is a group of
Q29: Cholesterol levels may be controlled with either
Q30: Hydrogen fuel cells and solar-powered cars are
Q31: After asking people about their "desired scent
Q32: DVD Heaven sells new and used DVDs,
Q99: What is a market segment? How does