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    Business Essentials Study Set 7
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    Exam 12: Understanding Marketing Principles and Developing Products
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    Craftsman Tools (Sears), Life Products (Shoppers Drug Mart), and President's
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Craftsman Tools (Sears), Life Products (Shoppers Drug Mart), and President's

Question 220

Question 220

Short Answer

Craftsman tools (Sears), Life products (Shoppers Drug Mart), and President's Choice (Loblaws) are all examples of ______ brands.
national
licensed
generic
private
value-added

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