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    Exam 12: Understanding Marketing Principles and Developing Products
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    Market Segmentation and Product Differentiation Are Almost Identical Concepts, Except
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Market Segmentation and Product Differentiation Are Almost Identical Concepts, Except

Question 221

Question 221

True/False

Market segmentation and product differentiation are almost identical concepts, except that market segmentation puts more emphasis on "price" while product differentiation puts more emphasis on "place."

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