True/False
Market segmentation and product differentiation are almost identical concepts, except that market segmentation puts more emphasis on "price" while product differentiation puts more emphasis on "place."
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q60: What is brand equity?
Q124: How does an understanding of consumer behaviour
Q175: Psychographic variables are more difficult to change
Q198: Market research can be used at almost
Q216: No business can undertake marketing activities without
Q218: When Reader's Digest identified and classified its
Q220: Craftsman tools (Sears), Life products (Shoppers Drug
Q224: Ford offers four different models of the
Q226: Melissa was visiting San Francisco. When she
Q267: Diana is going to be married soon,