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    Exam 12: Understanding Marketing Principles and Developing Products
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    Marketing Plans, Decisions, and Strategies Are Not Determined Unilaterally by Any
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Marketing Plans, Decisions, and Strategies Are Not Determined Unilaterally by Any

Question 178

Question 178

True/False

Marketing plans, decisions, and strategies are not determined unilaterally by any business. Rather, they are strongly influenced by powerful environmental forces.

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