Question 1

A retailer is
an individual or firm that helps to distribute a product.
an intermediary who sells products to other businesses for resale to final consumers.
an intermediary who sells products directly to consumers.
a network of independent companies through which a product passes from producer to end-user.
the combination of distribution channels by which a firm gets its products to end-users.

Accepted Answer

The answer of A retailer is
an individual or firm that...

Question 2

Makers of industrial products most often use a pull strategy, and makers of consumer products often use a push strategy.

Accepted Answer

A) True 
 B)False

Question 3

This communications vehicle is highly segmented, allows for excellent visual communication, and is long-lived, but requires a long lead-time.
Direct mail
Television
Magazines
Newspaper
Outdoor

Accepted Answer

The answer of This communications vehicle is highly segmented, allows...

Question 4

Psychological pricing involves
setting an initial low price to establish a new product in the market.
setting prices in uneven dollar amounts.
setting a limited number of prices for certain categories of products.
setting an initial high price to cover new product costs and generating a profit.
taking advantage of the fact that consumers do not always respond rationally to stated prices.

Accepted Answer

The answer of Psychological pricing involves
setting an initial low price...

Question 5

Riverdale Inc. is a multiplatform retailer that does business primarily through direct mail marketing. The company sells approximately 400 products including statues, die-cast vehicles, T-shirts, posters and lithographs, plush toys, and household decorative items. Riverdale management is exploring ways of improving its direct marketing mechanism.
Which of the following, if true, would most weaken the argument for using e-mail for direct mail marketing?
Growth in the use of e-mail for direct marketing is uncertain.
Studies show that a large percentage of such e-mails go directly to customers' spam folders.
Riverdale has traditionally used catalogs for its direct marketing efforts.
Not everyone who has used this medium for direct marketing has been successful.
Only interested customers will go through such messages in great detail.

Accepted Answer

The answer of Riverdale Inc. is a multiplatform retailer that...

Question 6

Explain the distribution mix and the role of intermediaries in the distribution mix.

Accepted Answer

The answer of Explain the distribution mix and the role...

Question 7

A distribution channel is
an intermediary who sells products directly to consumers.
an intermediary who sells products to other businesses for resale to final consumers.
the combination of distribution channels by which a firm gets its products to end-users.
an individual or firm that helps to distribute a product.
a network of independent companies through which a product passes from producer to end-user.

Accepted Answer

The answer of A distribution channel is
an intermediary who sells...

Question 8

Julia, owner of Julia's Craft Supply Store would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts. Which pricing tactic is she interested in?
Discounting
Price skimming
Psychological pricing
Skewed pricing
Price lining

Accepted Answer

The answer of Julia, owner of Julia's Craft Supply Store...

Question 9

Why would you expect a product sold at a specialty store to cost more than the same product that is sold at a department store?

Accepted Answer

The answer of Why would you expect a product sold...

Question 10

What tools are used by the marketing managers to determine prices of products?

Accepted Answer

The answer of What tools are used by the marketing...

Question 11

Compare and contrast newspapers and television as advertising media.

Accepted Answer

The answer of Compare and contrast newspapers and television as...

Question 12

What are the advantages and disadvantages of public relations?

Accepted Answer

The answer of What are the advantages and disadvantages of...

Question 13

If the cost of one unit of product is $12 and the store sells the product for $22, what is the markup percentage?
32 percent
41 percent
45 percent
21 percent
66 percent

Accepted Answer

The answer of If the cost of one unit of...

Question 14

What are the two basic tools used in price-setting?
Profit maximization and market share
Advertising and sales promotion
Cost-oriented pricing and break-even analysis
Cost-oriented pricing and profit maximization
Cost-oriented pricing and market share

Accepted Answer

The answer of What are the two basic tools used...

Question 15

What is a trade show? How does a firm's participation in a trade show serve to promote the firm's products?

Accepted Answer

The answer of What is a trade show? How does...

Question 16

________ help internet consumers by gathering and sorting information on comparison products and product features.
Electronic retailers
Direct-response sellers
Syndicated sellers
E-agents
Cybermalls

Accepted Answer

The answer of ________ help internet consumers by gathering and...

Question 17

The most widely used channel for industrial goods is
producer to wholesaler to industrial user.
producer to industrial user.
producer to agent to retailer to industrial user.
producer to retailer to industrial user.
producer to agent to wholesaler to retailer to industrial user.

Accepted Answer

The answer of The most widely used channel for industrial...

Question 18

Which of the following is correct with regard to the various modes of transportation?
Water transportation is the least expensive, but slowest of the various modes.
One of the disadvantages of air travel is that it increases packing and handling costs.
Trucks are a particularly good choice for long-distance distribution and for less expensive products.
Overall, trucks are the best way to transport goods.
All of these are correct.

Accepted Answer

The answer of Which of the following is correct with...

Question 19

The communications vehicle that appeals to many consumer senses, can be targeted to a specific audience, and reaches more people than any other medium is
magazines.
radio.
television.
newspaper.
direct mail.

Accepted Answer

The answer of The communications vehicle that appeals to many...

Question 20

List the seven primary advertising media.

Accepted Answer

The answer of List the seven primary advertising media....

Exam 13: Pricing, Promoting, and Distributing Products

Makers of industrial products most often use a pull strategy, and makers of consumer products often use a push strategy.

This communications vehicle is highly segmented, allows for excellent visual communication, and is long-lived, but requires a long lead-time. Direct mail Television Magazines Newspaper Outdoor

Explain the distribution mix and the role of intermediaries in the distribution mix.

Why would you expect a product sold at a specialty store to cost more than the same product that is sold at a department store?

What tools are used by the marketing managers to determine prices of products?

Compare and contrast newspapers and television as advertising media.

What are the advantages and disadvantages of public relations?

If the cost of one unit of product is $12 and the store sells the product for $22, what is the markup percentage? 32 percent 41 percent 45 percent 21 percent 66 percent

What are the two basic tools used in price-setting? Profit maximization and market share Advertising and sales promotion Cost-oriented pricing and break-even analysis Cost-oriented pricing and profit maximization Cost-oriented pricing and market share

What is a trade show? How does a firm's participation in a trade show serve to promote the firm's products?

________ help internet consumers by gathering and sorting information on comparison products and product features. Electronic retailers Direct-response sellers Syndicated sellers E-agents Cybermalls

The most widely used channel for industrial goods is producer to wholesaler to industrial user. producer to industrial user. producer to agent to retailer to industrial user. producer to retailer to industrial user. producer to agent to wholesaler to retailer to industrial user.

The communications vehicle that appeals to many consumer senses, can be targeted to a specific audience, and reaches more people than any other medium is magazines. radio. television. newspaper. direct mail.

List the seven primary advertising media.