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Which of the Following Is Correct with Regard to the Pricing

Question 88

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Which of the following is correct with regard to the pricing of new products?
There are two basic strategies available: follow-the-leader and price leadership.
Price skimming is more effective than penetration pricing.
Penetration pricing is generally more effective than price skimming.
Price skimming involves trying to sell a new product only to customers with the highest income levels.
Penetration pricing is designed to stimulate trial purchase.

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Penetration pricing ...

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