Why Would a Business Firm Want to Use Controlling Sales

Short Answer

Why would a business firm want to use controlling sales volume as a promotional objective?
A company will aggressively push its products through wholesalers and retailers who persuade customers to buy it.
The production and distribution systems will run more smoothly when the firm achieves a more stable sales volume during the year.
The company is trying to appeal to a specific segment of the market.
Consumers are more likely to purchase a product when they have been informed about it.
The company wants to be able to communicate information to consumers when it is more economical to do so.